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Connect with the Common Man, Minister Kulaste tells PSEs

NEW DELHI, August 3: Corporate communication executives of public enterprises have to play a key role to change with the changing times and face the competition, Faggan Singh Kulaste, Minister of State for Steel, said.

“It places significance on analysis of where we stand today in terms of competition and how we need to mould ourselves so as to achieve our vision and goal,” Kulaste said inaugurating the two-day SCOPE Corporate Communication summit yesterday. He was all praise for public sector enterprises for making significant contribution in the nation building.

We need to analyse as to how we can further enhance the PSEs performance to strengthen the economy in the current global competitive environment. The nation has outlined ambitious goals to reach to greater heights and to fulfil the same, he said and remarked: “we need to make constant efforts, work together and need to connect with the common man.”

SCOPE organized  the on the theme Corporate Communication in the Age of Disruptions – Innovative Solutions.

Sunil Kumar, CMD, MTNL and Executive Board Member of SCOPE said that the perception among the stakeholders is important and corporate communication gives an opportunity to put the perception in right perspective. Public sector is performing very well but we are not able to project in right manner.  He said that customers, employees, owners and partners are important stakeholders and corporate communication needs to have proper system in place for proper communication.

Aman Agarwal, Director IIF, in his address advised to embrace disruption and learn to live with it to be more empowered.  Today is world of information and how to engulf information to make right decision making is the need of hour.

Sharad Kohli, Founder Chairman, KCC Group, highlighted the four factors which lead to disruption which are consolidation, using out-dated technology, not being receptive to consumer feedback and not investing in research.  In this context, he gave successful examples of Wikipedia, LED etc.

K.G. Suresh, Emeritus Professor, Apeejay Institute of Mass Communication and Jagran Lakecity University, Bhopal, Former DG, IIMC,  said that in the age of disruption, internet and social media, there is need to be constantly vigilant otherwise it may tarnish the reputation of the company.  In fact, this is not the age of information, rather it is the age of conversation. “Hence, there is a need of dialogue and engagement with your stakeholders,” he said.

Ajit Kumar Jha, Editor, India Today Group said that all disruptions today are led by globalization.  Two foremost challenges that one faces are online media and automation in the labour market.

He advised the PSUs invest in educating people and enhance penetration of digital platform.

Satyendra Prakash, DG, BOC (ADVP), corporate communication professional has big role in building brand.

P.K. Sinha, Summit Director said PSEs have contributed significantly so far and disruptions of technology and media landscape will lead to next level of growth. 

Sumita Dutta, ED (Corporate Affairs), SAIL and Chairperson, Summit Steering Committee proposed a vote of thanks.